It was not so long ago, one could say that the term RSS and get blank stares from anyone. Okay, there are still treasures of people who would not know a feed if it bit in the face, but with the proliferation of blogs and other sites offering an RSS feed, the term is increasingly common. But what’s the point? An RSS feed will really do something to improve the web site traffic, or is it simply an element of fantasy nobody really cares about? I will be kept RSS and help you decide if it can be a good complement to your building strategy traffic.
Although it may seem intimidating as any techno babble there, just RSS stands for Really Simple Syndication. As its name indicates, this is a method of syndication content of a website. An RSS file is really just another version of your Web page, written in a code designed to be read by a program called a “Really Simple Syndication”. You can write an RSS file by hand, just like you could write an HTML page, but since the purpose of an RSS file is to provide quick and updating the information on your site, most files are RSS built a Web site content management system. So what are we supposed to do with an RSS file? From an RSS reader, of course. The real beauty of publishing an RSS file for your website is in the present, it allows your visitors to read your site into an RSS reader. Do not worry, it is often possible to include your Advertising ads in your RSS feeds, so you do not have to give up this source of revenue. But the real advantage is that some visitors to the site are more likely to regularly read your messages if they can be read in an RSS reader.
Most of these people will read the feeds from multiple sites every day, and it’s not that the visitor kind of site you want to grow? But while you are there, there are some other useful things you can do with your RSS feeds. First, you can offer blog update by email if someone subscribes to your feed through a service like FeedBlitz or FeedBurner. Then you can send broadcast emails to your list to attach a feed to your answering machine. Using this method, you can actually publish a newsletter based solely on your blog posts, scheduling an issue whenever you have a number of new entries. But above all, the main advantage of RSS is convenience. If you make it easy for visitors to your site, read your content, and content is good, you are more likely to keep them around. We all know it is cheaper to keep a customer than to get a new one, and an RSS feed provides an easy way to keep those visitors reading your site.
