How to make money blogging

A blogger is an internet user who manages their channel, website or page. For his followers, he is a thought leader in a certain area. You can choose one of two strategies to make money from a blog: promote your own business through an account or make a blog itself a business. In the second case, your product will be content, i.e. blog content.

Types of bloggers

There are several types of bloggers:


These are professionals in their field who transform the blog into an educational platform: they provide a lot of useful information on a specific subject. Experts earn with the help of a blog, either on advertising, or on paid trainings, or on the sale of services.

The expert does not need to have pedagogical skills. You can write about anything you’re an expert on and share your knowledge. For example, you want to Zodiac Casino so you can share your advice on the game. In addition to teachers, experts also include lawyers, doctors, beauty bloggers, fitness trainers, repairers and other professionals who advise subscribers.


They are actors, singers, athletes, politicians and other celebrities. Celebrity blogs are primarily a public relations tool, promoting a personal brand:

  • there they make performance announcements,
  • express their opinion on various issues,
  • and arouse interest in their person.

An entire team can work on behalf of a celebrity, and celebrities themselves are usually sole proprietors and earn money through blog advertising.

lifestyle bloggers

This group includes channels of individuals who transform their lifestyle into a business project. Lifestyle bloggers usually don’t sell anything and only make money from in-app ads. The business is based solely on the content of the channel – beautiful photos or videos, keeping an online diary. These bloggers include mom-bloggers, avid travelers, and more.


These are blogs of entrepreneurs who sell homemade products through their accounts and do not advertise other brands. This is, for example, what craftsmen who make homemade candles do.

The division is conditional: a psychologist’s channel can be both educational and sales, and a celebrity blog can be a promotional platform and a lifestyle blog.

How to manage a blog?

There are the following options:

  • Write articles and texts. The format is suitable for experts, entrepreneurs, as well as lifestyle bloggers. The content can be different: expert articles, for example, with legal practice cases, detailed product descriptions or personal notes. There are many different platforms for text blogging: online journals, messaging channels, social media pages, your website, etc.
  • Keep a photoblog. These are classic social media blogs. This option is convenient for selling and advertising goods.
  • Shoot vlogs — videos for video hosting and social media. The format is suitable for educational channels, product reviews, video invitations, etc.

You can run multiple blogs at the same time using different content types. It takes time, but will allow you to grow your audience and go faster. You can combine the maintenance of the company’s business blog and the owner’s personal page. This increases the trust level of the customers because they see the brand founders as ordinary people and can write a comment or ask them a question and thus feel involved.

Content Types

There are four types of content:

1. Sales positions

They contain information about the properties, cost, delivery of the product – everything necessary to buy it. In the description of the image of the dress in the account of the clothing store, you can specify the item, price, fabric composition and give instructions on where and how to order it.

2. Advertising messages

They have a lot in common with salespeople. However, unlike the first ones, here you can talk more about the advantages of the company over competitors, the uniqueness of products and the advantages of buying. In an advertisement for a children’s hairdresser, information that all masters have extensive experience in treating children will be appropriate, and therefore the child will not be afraid of scissors – a haircut will turn into an exciting and safe game.

3. Educational positions

These are messages that can teach something to the subscriber. For example, an article on houseplant care, a video yoga lesson, a travel webinar, etc.

4. Entertainment stations

This category includes everything that does not belong to the first three types. The most popular example is humor: funny jokes, videos and pictures. Anything that can lift subscribers’ spirits, including compelling stories about you and your life.

Ways to make money

There are several ways to earn money:


This is the main income of bloggers. The method is suitable for both commercial accounts and those who decide to make the blog itself a business. You can advertise businesses for money, or you can barter. The latter is often chosen by freelancers — for example, an artist receives free paints and posts the manufacturer’s announcement on his blog. There is no income as such, but there are savings on materials. The general rule is that the more followers you have and the more often your posts enter search, the more you will be paid for advertising.

direct sales

This income is not so much from the blog itself, but from using the account as an advertising platform for your products and services. A housekeeper can blog about effective cleaning products for various surfaces and thus demonstrate her skills, thus receiving orders. A clothing store owner can simply post product photos with descriptions and prices, or give expert advice on how to combine colors and care for fabrics.

Maintain other people’s blogs as an SMM specialist

It’s about earnings on maintaining not your own, but someone else’s blog.

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